Embedded Files
From Click to Client: Lead Qualification & Nurture at Scale
From Click to Client: Lead Qualification & Nurture at Scale
Role: Account Manager → Marketing Coordinator
Focus: Lead Qualification & Nurture, CRM Optimization, Client Success, Event Marketing
Location: Lima, Peru (Digital Marketing Agency)
I proposed a combined solution: a modernized, responsive landing page paired with a refreshed social media content strategy — designed specifically to capture and warm up youth-segment leads. The result was a stronger digital funnel that turned social interest into enrollment inquiries
I proposed a combined solution: a modernized, responsive landing page paired with a refreshed social media content strategy — designed specifically to capture and warm up youth-segment leads. The result was a stronger digital funnel that turned social interest into enrollment inquiries
Situation:
At Data Trust, an agency offering digital advertising, social media content, SEO (Google & Facebook), and website development, I managed the full lead lifecycle inside HubSpot CRM — from the moment a prospect submitted a landing page form to the moment they became a paying client.
Situation:
At Data Trust, an agency offering digital advertising, social media content, SEO (Google & Facebook), and website development, I managed the full lead lifecycle inside HubSpot CRM — from the moment a prospect submitted a landing page form to the moment they became a paying client.
Challenge:
Challenge:
Leads were flowing in from landing pages at a steady pace, but without a structured qualification and nurture process, many high-intent contacts — universities, tourism agencies, banks, and independent business owners — risked going cold before a tailored proposal could reach them.
Approach:
Approach:
Lead Qualification: Registered and screened every inbound contact in HubSpot, prioritizing based on urgency and fit.
Discovery Calls: Called each lead to understand their specific goals, then designed a custom service package (ads, content, SEO, or web development) matched to their needs.
Nurture & Funnel Optimization: Continuously refined the CRM pipeline stages to keep warm leads engaged and moving toward conversion, reporting on funnel health to improve close rates.
Results:
Results:
Page updated
Report abuse