Berlin-based CRM and B2B marketing professional with 4+ years of experience across Peru and Germany.

I care about what happens after someone shows interest in a business. Does the right conversation follow? Does the person feel understood? Does the sales team have the information they need? Connecting those moments is what I enjoy most: helping marketing activity become stronger customer relationships and real business opportunities.

My experience connects prospecting, lead qualification, CRM management, email marketing, paid media, and sales follow-up. I’ve worked with CRM databases in HubSpot, email campaigns and nurture flows in Mailchimp, and paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads. I also use LinkedIn Sales Navigator to research target accounts and Excel and Google Sheets to organize data and support reporting.

My strength is connecting marketing execution with commercial follow-through. I stay close to sales teams to understand lead quality, learn which conversations progress, and use that feedback to adjust campaigns and follow-up. For me, understanding what helps a lead become a customer is an essential part of the work.

I started in paid media and lead generation, then moved toward CRM and lifecycle marketing. Today, I’m building on that experience by deepening my skills in workflow automation and customer journey design, with a clear focus on CRM and Lifecycle Marketing roles.

Originally from Peru and now based in Berlin, I bring experience across two markets, curiosity about people, and a practical approach to solving business problems. I speak native Spanish, work professionally in English, and am working toward B1 German. I have unrestricted authorization to work in Germany and require no visa sponsorship.