VISION:

To become a trusted CRM and lifecycle strategist who brings together Latin American creativity and ambition with European structure and precision—creating customer experiences that feel natural, valuable, and genuinely human.

MISION: 

I help B2B companies turn disconnected marketing, CRM, automation, and sales activities into clear customer journeys. By combining data, technology, and human insight, I build systems that strengthen relationships, reduce missed opportunities, and create sustainable growth.

Hello,

I'm Leyla Sanchez, a bilingual (Spanish/English) marketer with 4+ years turning CRM data and campaigns into B2B pipeline across Peru and Germany.

I build the full loop — CRM databases in HubSpot, email lifecycle campaigns in Mailchimp, and paid media across Google Ads, LinkedIn Ads, and Meta Ads — designed to hand off sales-ready leads, not just impressions. 

My strength is sitting exactly at the intersection of marketing execution and sales follow-up: I don't just launch a campaign and move on, I stay close enough to the sales team to know whether the leads actually convert, and I adjust accordingly.

I started in paid media and lead generation, moved into CRM and lifecycle strategy, and I'm now deepening that specialization toward Lifecycle Marketing / CRM Marketing roles — based in Berlin, with unrestricted German work authorization.

Read the full story: About me