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PORTFOLIO DROP / 2026
PORTFOLIO DROP / 2026
CRM · LIFECYCLE · REVOPS
I connect acquisition, automation, customer journeys and reporting to turn fragmented marketing into a measurable revenue system.
LEYLA ANDREA SÁNCHEZ · BERLIN
Spanish native · Professional English · German A1, studying B1
5 employer missions · 4 proof assets · 1 operating system
01 / THE VALUE MACHINE
01 / THE VALUE MACHINE
Human journeys. Commercial outcomes.
Companies do not need more disconnected campaigns. They need a system that finds the revenue leak, chooses the next best action, automates responsibly and proves what changed.
CORE PRINCIPLE
Wellbeing is no longer a soft benefit. It is a performance, retention and value system.
02 / CHOOSE YOUR MISSION
02 / CHOOSE YOUR MISSION
Five companies. Five relevant answers.
Focused hypotheses built from each company’s growth challenge—not speculative redesigns.
URBAN SPORTS CLUB — MARTECH + AUTOMATION
URBAN SPORTS CLUB — MARTECH + AUTOMATION
Wellbeing ecosystem
THE REVENUE QUESTION
How can Urban Sports Club scale personalized activation across CRM, paid media, product and partnerships?
MY FIRST STRATEGIC MOVE
Build a member momentum loop: segment members by intent and activity, trigger a 21-day habit journey in Braze, suppress inactive audiences from paid media and use partner variety to create the next-best action.
MEASURE
Activation rate · Weekly active members · 90-day retention
HELLOFRESH — LIFECYCLE MARKETING
HELLOFRESH — LIFECYCLE MARKETING
Subscription growth
THE REVENUE QUESTION
How can HelloFresh keep active customers active while growing order value and reactivation?
MY FIRST STRATEGIC MOVE
Turn meal moments into retention: use order cadence, preferences and pause signals to orchestrate recipe, add-on and reactivation messages—with holdout groups to prove incremental value.
MEASURE
Unpause rate · AOV uplift · Retained revenue
ZALANDO — CRM + REVOPS
ZALANDO — CRM + REVOPS
Partner lifecycle
THE REVENUE QUESTION
How can Zalando replace offline work with one scalable, AI-enabled source of truth?
MY FIRST STRATEGIC MOVE
Design a partner operating system: map acquisition-to-service processes, standardize Salesforce data entry, automate interventions and surface partner health for faster decisions.
MEASURE
Data completeness · Time-to-onboard · Partner adoption
PERSONIO — REVENUE OPERATIONS
PERSONIO — REVENUE OPERATIONS
B2B SaaS
THE REVENUE QUESTION
How can Personio connect territory, intent, CRM quality and sales action across the revenue team?
MY FIRST STRATEGIC MOVE
Make intent operational: create account scoring, clean lifecycle definitions, route high-fit signals, trigger sales tasks and measure MQL-to-SQL handover against one shared SLA.
MEASURE
Speed-to-lead · MQL→SQL rate · Pipeline coverage
SUMUP — CRM STRATEGY
SUMUP — CRM STRATEGY
Merchant growth
THE REVENUE QUESTION
How can SumUp use multichannel journeys to influence product adoption and merchant revenue?
MY FIRST STRATEGIC MOVE
Build the merchant progress loop: combine merchant stage, product usage and business goals across email, push and in-app messaging; test the next product that removes friction for each segment.
MEASURE
Feature adoption · Merchant activity · Revenue per merchant
03 / EXPERIENCE → SYSTEM
03 / EXPERIENCE → SYSTEM
The email was not the product. The event was the conversion.
REAL EXPERIENCE · RECONSTRUCTED STRATEGY
At we.CONECT, I supported international B2B conferences through targeted outreach, decision-maker research, prospect data and sales-aligned messaging. This reconstruction shows the lifecycle logic behind that kind of event campaign. No invented revenue claim.
01 PROBLEM SIGNAL — Identify a high-cost business challenge executives already need to solve.
02 SEGMENT + PROMISE — Match seniority, industry and pain to a specific learning outcome.
03 AUTHORITY NURTURE — Move from insight → proof → agenda → urgency.
04 PAID COMMITMENT — Convert interest into attendance through relevance, access and certification.
05 POST-EVENT LOOP — Turn participation into content, community, follow-up and next-event demand.
COMMERCIAL CHAIN
Segment → Register → Attend → Expand
Measure registration conversion, paid seats, account expansion and attributed pipeline—never opens alone.
04 / THE PROOF KIT
04 / THE PROOF KIT
Four assets. Built to be inspected.
01 REVENUE LEAK AUDIT
90-day cohort view: CAC, repeat behaviour, retained revenue, contribution margin and retained revenue-to-CAC.
PROVES: Commercial thinking
02 LIFECYCLE SYSTEM
Lifecycle stages, scoring, MQL→SQL handover, five-message nurture, sales trigger and SLA dashboard.
PROVES: CRM architecture
03 CUSTOMER JOURNEY MAP
Multilingual awareness → education → activation → trust → action journey, with one behaviour and KPI per step.
PROVES: Human systems design
04 AI-SAFE CRM PLAYBOOK
Consent, segmentation, data quality, human review, prompt safety and GDPR-conscious personalization rules.
PROVES: European governance
05 / CAPABILITY STACK
05 / CAPABILITY STACK
Learning in public. Building in business.
HubSpot · Mailchimp · Google Analytics · SQL · Braze · RevOps · Google AI Ads · Meta AI · Looker Studio · Lifecycle testing
CREDIBILITY RULE
Certified where verified. “Studying” where in progress. Case assumptions labelled. Results never invented.
06 / FIRST 90 DAYS
06 / FIRST 90 DAYS
How I enter a growth team.
DAY 30 — MAP
Customer journey, data, channels, handoffs, baseline and the most expensive leak.
DAY 60 — BUILD
One priority journey, clear measurement, QA checklist and human approval points.
DAY 90 — COMPOUND
Experiment cadence, reporting rhythm, documented learnings and the next growth loop.
THE NEXT BEST ACTION
THE NEXT BEST ACTION
Let’s open the right conversation.
I am ready for international CRM, Lifecycle Growth, Marketing Automation or Revenue Operations teams in Germany and Europe.
Spanish native · Professional English · German A1, studying B1 · Berlin
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